Privacy Policy

Last updated: June 5, 2026

RootAether operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience.

This Privacy Policy explains how RootAether collects, uses, discloses, and protects personal information when you visit our website, place an order, communicate with us, interact with our content, or use our services.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with RootAether, we may collect or process the following categories of personal information:

• Contact information, such as your name, email address, phone number, billing address, and shipping address.

• Order and transaction information, such as products viewed, added to cart, purchased, returned, cancelled, or exchanged.

• Payment-related information, such as billing details, payment method, payment confirmation, and transaction details. Full payment card details are processed by our payment service providers and are not stored directly by RootAether.

• Account information, such as your account login details, preferences, saved information, and settings, if you create an account.

• Communications with us, such as customer support messages, emails, forms, WhatsApp messages, social media messages, reviews, product questions, and other information you choose to share.

• Product feedback and user-submitted content, such as reviews, photos, videos, before-and-after content, scalp or hair-related concerns, testimonials, survey responses, and product experience feedback that you voluntarily provide.

• Device and usage information, such as IP address, browser type, device type, operating system, referring pages, pages viewed, time spent on site, clicks, shopping behavior, and similar analytics information.

• Marketing and advertising information, such as email preferences, ad interactions, products viewed, cart activity, and purchase activity.

How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, when you visit our website, place an order, create an account, contact us, submit a form, leave a review, or communicate with us.

• Automatically through cookies, pixels, tags, analytics tools, and similar tracking technologies when you use our website.

• From service providers, such as Shopify, payment processors, fulfillment providers, shipping carriers, email platforms, analytics providers, customer support tools, and advertising partners.

• From partners or third parties, where permitted by law, such as advertising platforms, social media platforms, and fraud prevention providers.

How We Use Your Personal Information

We may use your personal information to:

• Operate, provide, and improve our website, products, services, and customer experience.

• Process payments, confirm orders, fulfill orders, arrange shipping, manage returns, issue refunds, and provide order updates.

• Provide customer support and respond to your questions, requests, complaints, or feedback.

• Communicate with you about your order, account, returns, shipping, refunds, product use, customer support, or policy updates.

• Send marketing communications where permitted by law and based on your communication preferences.

• Measure, improve, and personalize our website, product pages, advertising campaigns, and shopping experience.

• Show relevant advertisements and measure ad performance.

• Prevent, detect, investigate, or respond to fraud, unauthorized activity, security incidents, chargeback abuse, policy misuse, or illegal activity.

• Comply with legal obligations, respond to lawful requests, enforce our terms and policies, and protect our rights, customers, business, and services.

Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand how visitors use our services, improve the shopping experience, measure marketing performance, and show relevant advertisements.

These technologies may be used by RootAether, Shopify, analytics providers, advertising partners, and other service providers.

Depending on your location, you may be able to manage your cookie preferences through our cookie banner, browser settings, or the “Your Privacy Choices” link available on our website.

Marketing and Advertising

We may use personal information for marketing and advertising purposes, including to send promotional emails, show online advertisements, measure campaign performance, and understand how visitors interact with our website.

For example, we may work with advertising and analytics partners to understand whether visitors viewed products, added items to cart, started checkout, completed a purchase, or interacted with our ads.

Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising, cross-context behavioral advertising, sale, or sharing.

You may also unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails. If you unsubscribe from marketing emails, we may still send you non-promotional messages, such as order confirmations, shipping updates, refund updates, customer support replies, and policy notices.

Product Feedback, Photos, Reviews, and User Content

If you choose to share reviews, product feedback, photos, videos, before-and-after content, scalp or hair-related concerns, testimonials, survey responses, or other user-submitted content with RootAether, we may use that information to:

• Respond to your request or customer support inquiry.

• Understand your product experience.

• Improve our products, services, website, and customer experience.

• Investigate quality, delivery, or product issues.

• Use your review or content for marketing purposes, only with your permission where required by law.

Please do not send sensitive personal information unless it is necessary for your request.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business, operational, legal, and marketing purposes, including:

• Shopify, which powers our online store.

• Payment processors and payment service providers.

• Fulfillment partners, warehouses, and shipping carriers.

• Customer support, email, analytics, fraud prevention, cloud storage, IT, and operational service providers.

• Advertising and marketing partners that help us measure performance and show relevant ads.

• Professional advisors, such as legal, accounting, compliance, or business advisors.

• Law enforcement, regulators, courts, government agencies, or other parties when required or permitted by law.

• Successors or parties involved in a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.

We may also disclose information when you direct us to do so, consent to the disclosure, or interact with third-party features such as social media widgets, login integrations, or external links.

Relationship with Shopify

Our website is hosted by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide and improve the services that power our website.

Information you submit to our website may be transmitted to Shopify and other service providers that may be located in countries other than where you live.

Shopify may also use certain data from your interactions with our store, along with interactions with other merchants and Shopify, to provide and improve Shopify services, including enhanced features, analytics, fraud prevention, and advertising-related services where applicable.

To learn more about how Shopify processes personal information and how you may exercise rights related to Shopify’s processing, please visit Shopify’s privacy resources.

Third-Party Websites and Links

Our website may contain links to websites, apps, social media platforms, or other online services operated by third parties.

If you follow links to third-party websites or services, their privacy policies and terms will apply. RootAether is not responsible for the privacy, security, accuracy, content, or practices of third-party websites or services.

Children’s Privacy

Our website and services are not intended for children.

We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe that a child has provided us with personal information, please contact us at support@rootaether.com and we will take appropriate steps to delete the information where required by law.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention

We use reasonable administrative, technical, and organizational measures to help protect personal information.

However, no method of transmission or storage is completely secure, and we cannot guarantee perfect security.

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, manage returns and refunds, comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, and operate our business.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

• The right to know or access the personal information we collect about you.

• The right to request deletion of personal information.

• The right to correct inaccurate personal information.

• The right to receive a copy of your personal information.

• The right to opt out of sale, sharing, targeted advertising, or cross-context behavioral advertising.

• The right to limit certain uses of sensitive personal information, where applicable.

• The right to appeal our decision, where applicable.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before processing your request.

You may exercise your privacy rights by contacting us at support@rootaether.com or by using the “Your Privacy Choices” link available on our website, where applicable.

California Privacy Rights

If you are a California resident, you may have rights under California privacy laws, including the right to know, access, delete, correct, and opt out of the sale or sharing of your personal information.

Depending on how our website and advertising tools are configured, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under applicable privacy laws.

You may opt out by using the “Your Privacy Choices” link available on our website, where applicable, or by contacting us at support@rootaether.com.

If you visit our website with a Global Privacy Control opt-out preference signal enabled, we will treat the signal as a request to opt out for that browser or device where required by applicable law.

We will not discriminate against you for exercising your privacy rights.

Authorized Agents

Where permitted by law, you may designate an authorized agent to submit a privacy request on your behalf.

Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.

International Transfers

We may transfer, store, and process personal information outside the country or region where you live.

If we transfer personal information from the European Economic Area, the United Kingdom, or other jurisdictions with data transfer requirements, we will rely on appropriate safeguards where required by applicable law.

Complaints

If you have concerns or complaints about how we process personal information, please contact us at support@rootaether.com.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority or appeal our response where applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, legal requirements, or business operations.

When we update this Privacy Policy, we will revise the “Last updated” date and post the updated version on our website.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:

RootAether Support
support@rootaether.com